I was recently introduced to a piece of…uhh…technology-based art called “Personas,” which is currently on display in an MIT exhibit.
Basically, all you have to do is type in your first and last name, and Personas scours the web, synthesizes its findings, and creates a super-simple profile of “you” online.
The idea behind the piece is that the Internet is so vast yet so inaccurate at the same time. While there aren’t many “Danielle Kuehnels,” think of how many “Danielle Smiths” there might be, and how one with such a common last name may get confused for his or her doppelganger.
For the most part, the words and categories that I was placed in to are more-or-less accurate. However, there were a few that were totally off, which you’ll find, too. Sports? Can’t stand ’em. Also, most of the words that Personas drew from were from reviews I wrote, like, a billion years ago for Amazon.com! Ha!
It’s an interesting display that shows us the flaws (and relative creepiness) of the good old Internets that we rely on for so many things. It’s scary and fascinating at the same time, and if you have a few minutes, I recommend trying this out for yourself.